Keyword Research for Home Services Businesses
Sentinel's organic SEO packages include vital SEO keyword research services. Our team of experts assists home services businesses, like yours, in identifying the most effective keywords to maximize the power of SEO and attract potential customers ready to make a purchase. Discover how our keyword research agency and methods can significantly increase organic traffic to your website!
87%
of search engine market share is owned by Google
68%
of online experiences begin with a search engine
99%
of searchers click on results in the top 10 positions
Why Should You Work With an SEO Keyword Research Agency?
The success of your SEO campaign heavily relies on home services keywords. Research shows that 63% of shopping starts online, even if clients schedule services from brick and mortar locations later. By using the right home services keywords in your content, you can secure a spot in Google's top 10 search results when potential clients search for products similar to yours, ultimately leading to paying customers.
Incorporating intent-driven keywords into your home service website strengthens your content marketing strategy, expanding your business's reach and establishing authority and trust with Google.
With Sentinel's SEO keyword research agency services, we identify revenue-driving keywords and narrow down the list to ensure high SERP rankings from search engines like Google, Bing, and others. This approach ensures a better return on investment (ROI) for your SEO efforts.
Benefits of Working with a Keyword Research Agency
SEO Agencies Have Expertise & Resources
Conducting comprehensive SEO keyword research demands significant time, resources, and expertise. As an organic SEO company, Sentinel possesses the necessary tools and knowledge to provide a highly effective keyword strategy.
Strategic Keyword Placement
Finding the right keyword is just the beginning; strategically placing it on a web page is equally crucial. Sentinel's SEO experts possess the knowledge and expertise to optimize webpages effectively, enhancing keyword rankings and maximizing SEO performance.
Finding the Right Keywords
At Sentinel, our SEO keyword research experts have a deep understanding of selecting the perfect keywords for your business. We carefully consider factors such as search volume, competition, and search intent to strike the ideal balance.
Access to Extensive Data
Keywords are an important ranking signal. Increasing the number of high quality keywords directly correlates with higher search engine rankings for your most important pages. And this means more potential leads.
Our SEO Keyword Research Approach
Our team of keyword research specialists begins by understanding your home service business and objectives, identifying the top SEO keywords that can drive revenue growth. We craft a keyword strategy that focuses on attainable hoe service keywords, generating the website traffic necessary to achieve your revenue goals. This keyword strategy seamlessly integrates into your overall SEO strategy.
Understand Your Business & Goals
At Sentinel our SEO keyword research services go beyond analyzing your current home services SEO rankings. We take the time to conduct, in depth industry research carefully examining competitor keywords. By doing we can identify any similarities. Discover new opportunities to enhance your SEO keyword rankings.
Analyze Current SEO Keyword Rankings
In addition, we delve into keyword search trends and uncover fresh opportunities to create SEO keyword recommendations that maximize website traffic. Rather than solely focusing on keywords with high search activity, we prioritize words and phrases, including long tail keywords, that balance between healthy search volumes and manageable competition, ensuring substantial traffic to your site.
Identify New Keyword Opportunities
By deciphering the "searcher intent" associated with each keyword, we can pinpoint individuals who are more inclined to visit a website with the intention to make a purchase, generating a quicker return on investment (ROI) for our clients. Building upon this understanding, our SEO experts strategically map web pages where each keyword should be positioned for optimal results.
Keyword Intent and Mapping
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SEO Keyword Research Agency FAQs
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As an SEO keyword research agency, Sentinel boasts a dedicated team of experts who craft your SEO keyword strategy and perform the essential keyword research required for your SEO campaign. At Sentinel, we include comprehensive SEO keyword research in all our Organic SEO Service packages.
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SEO keyword research services involve the implementation of best practices to conduct research on search terms relevant to a particular product, business, or industry. The primary objective is to identify keyword opportunities for integration into website content, aiming to achieve high rankings on Google's search engine results pages (SERPs) and effectively reach potential customers.
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Keyword research is a complex process involving the analysis of multiple data points. However, there are three crucial factors that define the ideal keyword for a website:
Search Volume: It is important to identify keywords with a considerable search volume, although this metric is industry-dependent. Some industries have highly competitive keywords with significant search volumes, while others have lower volume terms with less competition.
Competition Level: Balancing search volume with competition is essential. Targeting keywords with lower competition increases the likelihood of achieving higher rankings in search engine result pages (SERPs) and gaining visibility and organic traffic.
Searcher Intent: Aligning your website's content and target keywords with the intent of searchers is critical. Analyzing SERPs and understanding the type of content search engines reward for specific keywords helps identify search intent. SEO keyword research tools can also provide valuable insights in this area.
Additionally, understanding the buyer's journey is crucial. Knowing whether a buyer is in the research phase or ready to make a purchase helps in selecting relevant keywords. For example, buyers ready to buy may use keywords with terms like "quote" or "price," while those in the research phase often ask questions such as "What is an air fryer?" Tailoring content and keywords based on buyer intent ensures that search engines display relevant web pages that address their questions or intent.
At Sentinel, we specialize in helping businesses identify the most suitable keywords for their websites and target audience. We consider various intents, including commercial, informational, transactional, and navigational, to attract a highly targeted audience. By incorporating these diverse intents into your keyword strategy, we optimize your website's visibility, relevance, and engagement across different search scenarios.
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Contrary to a common misconception, working with SEO agencies and SEO keyword research agencies doesn't have to be expensive. The cost varies depending on various factors, tailored to your specific business requirements. It's important to choose an SEO keyword research agency that considers your goals, business, and target audience when providing a price quote. At Sentinel, we offer affordable SEO keyword research services suitable for any budget. Take advantage of our free SEO analysis today and discover the potential for your online presence.
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