The timeframe for observing results in SEO typically ranges from six to nine months, occasionally extending up to a year. Several factors influence this timeline, including industry competitiveness, keyword selection, website design in comparison to competitors, business age, and various other considerations.

Sentinel specifically focuses on helping small to medium sized businesses with their SEO strategies. We focus our efforts mainly within the health and fitness industry and have over a decade of experience doing so. We understand what elements a small to medium sized online coaching website needs to set them on the right track for future growth.

Search engine optimization (SEO) involves optimizing a website according to Google's best practices and webmaster guidelines to improve its organic positioning on the search engine results page (SERP). This is achieved through various strategies, including optimizing technical and on-site elements, creating compelling content, building off-page authority through link building and review generation, and more.

On the other hand, pay-per-click (PPC) is a form of paid advertising where ads are displayed at the top of a search page in exchange for payment.

The key distinction between SEO and PPC lies in the fact that the success of a paid advertising campaign is directly linked to the allocated ad spend budget. By increasing the ad spend, your ad can achieve a higher ranking on the search page instantly, unlike SEO tactics that may take 3-6 months to reach the top 10 search results. Additionally, a higher ad spend ensures that your ad appears more frequently on the SERP.

However, PPC has its drawbacks. Your website only appears while you are actively paying for ads, whereas a well-maintained SEO strategy can sustain a top 10 ranking. Furthermore, users can identify that your listing is a paid ad, which may impact their perception. In contrast, SEO results are not tied to ad spend, providing longer-lasting and usually more cost-effective outcomes. Ecommerce SEO specifically focuses on implementing SEO best practices. When your website appears in search results, it does not indicate that your listing is a paid ad, fostering user trust as they perceive your website to be one of the best options recommended by Google or Bing. This trust in organic search results often leads to higher click-through rates compared to paid ads.

Ecommerce SEO tactics encompass optimizing a website's technical performance to ensure fast loading times, clear images, and other factors. Additionally, we create product page content that targets high-intent keywords and addresses potential questions from your target audience, among other strategies.