PPC Consulting Services
Looking to have your home services business advertisements seen by the right audiences on Google and Bing? Sentinel's PPC consulting services specialize in helping businesses build a custom paid ad campaign strategy that targets potential clients, increasing customer engagement and driving more revenue from your pay-per-click advertisements. Whether you offer pressure washing, painting, window cleaning, construction or repair, our PPC experts can help you create compelling ad campaigns that generate conversions and grow your business. Learn more about establishing a successful PPC campaign tailored specifically for home services businesses to attract more customers and achieve your business goals.
200%
ROI rate possible with PPC advertising
80%
of businesses increase in brand awareness from PPC ads
65%
of customers click on PPC ads
What is PPC Advertising?
PPC, short for pay-per-click, is a highly effective paid search advertising strategy that involves creating and displaying text advertisements on search engine results pages (SERPs) such as Google and Bing. With PPC, your business pays a fee each time someone clicks on your ad, and the cost per click varies depending on the competitiveness of the keyword.
The advantage of PPC is that it places your ad and a link to your website prominently at the top of the page, ensuring maximum visibility and exposure to potential customers. By integrating PPC into your online marketing campaign, you can drive qualified visitors to your website, resulting in increased leads and sales. It's a valuable strategy that can significantly enhance your business's online presence and success.
What are PPC Consulting Services?
PPC consulting services are all about getting the most out of your online marketing efforts. When you partner with an online marketing agency like Sentinel, you're in good hands. Our team of PPC experts takes care of everything from start to finish. We craft a unique and tailored PPC advertising strategy just for you, based on in-depth keyword and target audience research. Our creative minds work on ad creation, making sure your ads stand out. We handle the technical aspects, such as ad bidding and placement, to ensure maximum visibility.
What's Included in Sentinel's PPC Consulting Services?
Our PPC consulting services come equipped with experienced professionals who understand the technical knowledge required to evolve your business's pay-per click campaign. Check out how Sentinel's PPC consulting services process works step-by-step to help visualize your business succeeding with PPC.
We want to get to know you and your business. We’ll start by connecting you with a Sentinel PPC specialist to lay out the details of a PPC campaign and what could work for your business. From there we will build a personalized proposal based off of your budget and needs that helps create a successful PPC campaign for you.
Chat With a PPC Expert
Along with setting up your proposal, it's important to set business goals based on your business needs. Whether your business wants more conversions, additional visits to your landing page, or increased impressions to your website, it's important to discuss your business goals to have the proper data-driven campaign.
Set Your Goals
When you're all set to begin, we start crafting your PPC ad campaign based on your unique proposal, requests, and business goals. We ensure your business information is perfect for the advertisement & select real-time, optimized keywords along with the ideal budget to ensure the success of your PPC campaign.
Starting Your PPC Campaign
Now it's time for your advertising campaign to go live! We publish your PPC ads on search engines like Google and Bing. When your campaign, is live, we'll continue to track its performance, check up, & analyze it for the best results.
Campaign Goes Live
Why Choose Sentinel for Your PPC Consulting Services?
10+ Years of Experience
With over a decade of experience, Sentinel is your trusted partner for online marketing solutions. Our expertise extends to businesses of all sizes, catering to a diverse range of industries.
Dedicated PPC Advertising Consultants
Each business that partners with Sentinel will work with a dedicated rep who knows digital marketing, especially PPC strategies, inside and out. Your manager will oversee the success of your PPC campaign.
Improve PPC Lead Generation
A variety of digital marketing opportunities can help drive growth through lead generation. PPC advertisements are highly visible and can be one of the best lead generation solutions. Sentinel can help improve PPC lead generation by placing your business ads in relevant search results for your business on Google and Bing, two of the places customers search most.
Grow Brand Awareness
Building your brand awareness allows your business the opportunity to market your products and services to individuals looking for them. With PPC consulting services, Sentinel provides a way to grow your brand awareness successfully.
Increase PPC Conversions
At Sentinel, our mission is to ensure successful ROI and help you achieve your business goals. We specialize in scaling paid search campaigns by boosting PPC conversions. To make this happen, we customize conversion goals according to your specific needs and make demographic adjustments to reach the right audience effectively.
Keep Customers Engaged
PPC campaigns improve engagement. Our PPC consulting services help guide businesses in creating PPC opportunities to maximize customer engagement to the fullest! Whether it be through monitoring and adjusting keywords and demographics, or making manual changes for the best results.
PPC Consulting FAQ
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PPC, short for pay-per-click, is a powerful digital marketing approach that allows businesses to generate conversions and drive traffic by paying for targeted advertisements. Unlike SEO, which emphasizes organic traffic, PPC relies on paid placements to deliver quicker and more immediate outcomes, helping your brand establish and reinforce its online presence.
One key aspect to remember is that when a PPC campaign is paused or stopped, your website will no longer appear in the paid search results. So, maintaining an active PPC strategy is essential to sustain visibility and continued success in driving traffic and conversions.
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PPC advertisements offer versatile placement options across various platforms. Here are a few common examples:
Search Engines: With search engine advertising, also known as search engine marketing (SEM), your ads can appear on search engines like Google or Bing based on relevant keywords searched by users.
Social Networks: PPC opportunities extend to social media platforms, such as Facebook Ads and Instagram Ads, allowing visually appealing ads to reach users within their social media experiences.
Display Ads: Display advertisements are visual banners displayed on websites, often tailored to match a brand's offerings or the interests of target audiences. They provide a visually engaging presence across different webpages.
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PPC advertising can be very beneficial and effective to your business' online success. 93% of Americans use search engines to find local businesses and PPC ads can increase brand awareness by 80%. PPC advertising is a simple and effective way to promote a business's products and services while ultimately increasing sales right away.
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PPC advertisements offer versatile placement options across various channels. Here are a few examples:
Search Ads: Search Ads are a common form of PPC advertising, allowing you to target specific keywords and appear at the top of search engine results pages (SERPs) with an "Ad" label. It's an effective way to test and experiment with different advertising strategies.
Display Ads: Display advertising involves visually appealing banner ads that promote your brand, products, and services. Manta's display advertising agency specializes in creating eye-catching advertisements that drive more traffic and customers to your website.
Video Ads: Video advertising targets audiences who may not be familiar with your business. Through engaging video animations or captivating storylines, video ads have the power to capture the attention of your desired customers and increase brand awareness.
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PPC, or pay-per-click, advertising is a digital marketing tactic that provides instant visibility by placing your ads at the top of search engine results pages (SERPs) in exchange for payment. It's a quick way to get noticed by potential customers.
On the other hand, SEO, or search engine optimization, is a long-term approach focused on optimizing your website to rank organically at the top of SERPs. Unlike PPC, SEO doesn't require direct ad spending, and its benefits can be long-lasting even if you stop actively working on it.
Both PPC and SEO are valuable strategies for driving traffic to your website, whether through paid advertising or through organic search methods. The right combination of these strategies can help you reach your marketing goals and boost your online presence effectively.
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Both PPC and SEO are different types of search strategies that can bring traffic to your website through search engine marketing. They individually have their own ways to go about generating traffic, whether it's paid or organic. Together they can amplify your traffic results by cross-marketing your website giving it more exposure and opportunities for people to click through to your website.
Together PPC and SEO can help give more insights into keyword data, create more visibility in search engines, and help your business learn what type of content performs better than others. When combined, they build a better digital marketing strategy as a whole for your business.
Partner with an organic SEO company that will boost your online presence and get you real results!
We’re here to help. Get in touch with Sentinel today to get started with one of our organic SEO packages.