Local SEO is a specialized strategy within search engine optimization that focuses on targeting buyers seeking products and services within your local community. While there are overlapping ranking factors with national organic SEO, local SEO places greater emphasis on Relevance, Distance, and Proximity.

Affordable local SEO services encompass various tactics, including achieving rankings in Google's local map pack, optimizing website copy for location-based keywords and "near me" searches, providing geographical details to enhance search engine understanding of your target local areas, optimizing your Google Business Profile listing, creating citations and listings in online local business directories to enhance brand visibility, and building expertise, authoritativeness, and trustworthiness (E-A-T) for your business within the local neighborhood.

On the other hand, regional and national organic SEO services target buyers searching for your products and services in a broader regional or national context, where local Google Maps rankings are not a ranking factor to consider.

SEO and PPC, while both part of the Marketing family, differ significantly in terms of strategies and outcomes. PPC, or pay-per-click, involves advertising through generating ads on Google SERPs and requires ad spend to achieve higher ad positioning for specific keywords.

In contrast, SEO does not involve ad spend. It focuses on ranking higher on search engine result pages, such as Google, by following best practices and establishing a trusted and authoritative reputation with search engines. SEO encompasses technical SEO, SEO content marketing strategies, and building backlinks to generate organic traffic.

Both PPC and SEO enhance brand visibility and website traffic. PPC delivers immediate results in terms of website traffic, but businesses pay for each click. SEO, on the other hand, takes time to generate organic traffic but provides a long-term and sustainable strategy.

SEO results cannot be achieved overnight as search engine optimization is a long-term strategy that typically takes 6-9 months to yield noticeable outcomes. The timeframe depends on factors like industry competitiveness, keyword opportunities and competition, website longevity, SEO technical health, and various other considerations.

However, the results are highly valuable since SEO offers a sustainable solution for generating website traffic and revenue. In fact, 86% of our small business clients achieve first-page rankings on Google within 6-9 months when implementing our recommended keywords.

To ensure transparency and keep clients informed, we provide access to a custom reporting dashboard that details every SEO action taken. This allows you to track the utilization of your investment, monitor keyword movement, and assess overall campaign performance accurately.

In Sentinel's organic SEO packages, you can expect the following services:

1. Comprehensive SEO Keyword Research: We conduct extensive research to identify high-potential keywords with substantial search volume and low competition. This increases your chances of securing top rankings on Google's search results.

2. Business Listing Management: To ensure your business's visibility and consistency across online platforms, we manage your business listings on platforms like Google My Business and Manta. This helps establish an active online presence and enhances your brand reputation.

3. Content Recommendations and Creation: Our SEO team provides valuable content recommendations to optimize your web pages, along with content marketing and blog creation services. We emphasize publishing fresh, accurate, and keyword-rich content consistently to drive SEO success and attract the right audience to your website.

4. White Hat Link Building: We employ ethical and effective link-building strategies to expand your online reach. Through strategic placement of backlinks on reputable industry sites, news platforms, blogs, and articles, we enhance your website's authority and visibility.

5. SEO Performance Reporting: Gain valuable insights into your campaign's performance with our comprehensive SEO reporting tools. We provide in-depth reviews of the work performed, allowing you to track progress and make informed decisions.

6. Campaign Monitoring and Ongoing SEO Consulting: Our commitment to your success extends beyond the initial campaign. We actively monitor your SEO campaign, identify areas for improvement, and stay ahead of search engine algorithm changes to ensure optimal results for your business.

At Sentinel, we are dedicated to helping business owners thrive online by delivering top-notch SEO services and ongoing support.

No! All SEO campaigns at Sentinel are handled internally by our team of dedicated experts. We have a proven track record of delivering successful campaigns for small to medium-sized businesses, specializing in local SEO, national SEO, and ecommerce SEO.

Our comprehensive approach covers every aspect of the SEO process, starting from meticulous keyword research and providing valuable on-page content recommendations, to implementing effective off-page SEO strategies for building authority. Rest assured that your campaign is managed entirely in-house by our full-time SEO professionals, ensuring a seamless and results-driven experience.

Contact our Sentinel Team below for more details on what a successful SEO campaign can look like to fit your business needs and discuss SEO pricing and package opportunities that fall within your budget!