Sentinel's Technical Home Services SEO agency services delve deep into the intricacies of your website, addressing specific issues that might hinder its ranking. By enhancing your website's performance, we empower your business to generate more leads, revenue, and traffic.
Technical SEO for Home Services Businesses
41%
of Google’s ranking factors are technical SEO related
3 seconds
Your site needs to load quickly! Google recommends 3 seconds or less load time
46%
of users will not revisit poor performing
What is Technical SEO?
Technical search engine optimization (SEO) focuses on enhancing the backend aspects of your home services website to improve user experience, a crucial factor for search engines like Google and Bing when determining rankings. It involves optimizing elements such as page load time, mobile friendliness, and navigation to ensure a smooth and efficient website.
Consider technical SEO as the WD40 for your online presence: while your home services content, branding, and expertise are important, technical SEO acts as the lubricant that ensures everything runs smoothly. By demonstrating to search engines that your website offers a positive user experience, technical SEO increases the likelihood of achieving higher rankings on the search engine results pages (SERPs).
A technical SEO agency like Sentinel often includes optimizing elements such as:
Search engines and users alike prefer sites that are well-organized and easy to navigate. Pages and information should be easy to find and in logical places for a user to find.
Website Architecture and Structure
Quick-loading websites provide a better user experience, and therefore, search engine rankings are more apt to reward you with high rankings.
Site Speed
Search engines want users to enjoy a site’s layout regardless of the device they use. Website designs should fit all screen sizes and the design should adjust.
Mobile Responsiveness
Schema markup is coding that you can add to your home services website to help search engines understand the content of a page.
Schema Markup
XML sitemaps help search engines discover all the pages on a website and how they’re organized. Search engines use site maps to index, or store, your site’s page content.
XML Sitemaps
Canonical tags mark duplicate content and ensure that search engines know the original version of your home services website’s page to crawl and rank.
Canonical Tags
Do I Need a Technical SEO Agency?
If your SEO efforts have not yielded the desired results, it's possible that your home services website is facing technical SEO issues that need attention. If you lack expertise in this area, it is advisable to enlist the services of a professional technical SEO agency. Various free online tests are available to assess if your website has any issues that could benefit from technical SEO improvements.
Addressing these issues often involves coding and server skills to implement necessary changes, making it essential to seek assistance from a technical SEO expert like Sentinel.
Screaming Frog: Screaming Frog provides a detailed view of all technical issues. They have a free and paid version of their downloadable desktop software.
Web Vitals: These are key metrics Google uses to help measure page loading performance, interactivity, visual stability, and overall web vitals for your website.
Google Page Speed Insights: This tool helps describe the user experience of a website page from a mobile and desktop device.
Pingdom Page Speed: This tool helps you identify how fast your web pages load.
Find out if your site needs technical SEO help with these tests:
Google’s AMP Testing Tool: Google’s Accelerated Mobile Pages (AMP) Testing Tool helps create quality mobile pages that also load quickly.
Google’s Rich Results Test: This Google test helps identify what Google Schema results could be generated based on the data.
Schema Markup Validator: This tool helps validate all of the schema markup that’s embedded into your website.
Google’s Mobile-Friendly Testing Tool: This tool helps discover how mobile-friendly a web page is.
Why is Technical SEO Important?
In order to rank your website in top positions for targeted home services keywords, it’s essential that search engines perceive it as user-friendly and easily navigable. If search engines find it difficult to comprehend your website, they will struggle to identify the relevant home services keywords for ranking.
In today's competitive online landscape, standing out requires more effort. Websites can face penalties due to factors like poor structure, slow loading speed, or cumbersome redirects. Engaging the services of a technical SEO agency can significantly improve rankings by addressing these issues. While these factors may seem insignificant individually, their cumulative impact can make a substantial difference.
Although search engines now consider factors like site expertise, authority, and content quality to a greater extent, technical SEO optimizations can serve as a decisive factor in the ranking competition between websites. They can give your business's website the edge it needs to outperform the competition.
Sentienl’s Technical SEO Agency Services
Technical SEO services for home services businesses focus on improving the onsite elements of your website for optimal performance. Here is a list of services you can expect to see within Sentinel’s technical SEO service lineup for home services businesses:
Keyword Research
Competitive Research & Analysis
Starting Benchmark Report
Determine Overall SEO Site Health
Technical Website Site Crawl Audit
Starting Benchmark Report
Phase 1
Metadata Issue Discovery & Fixes
SEO Title Tag Creation and Implementation
SEO Meta Description Creation and Implementation
SEO Internal Linking Implementation
Fix Broken Links
Crawls of all Technical SEO Tasks that can lead to a search engine penalizing your website
Phase 2
Phase 3
Continued SEO Code Optimizations and Fixes
Internal Linking Strategies
301 Redirects and Broken Page Improvements
Monthly Reporting Call
Keyword Ranking Improvement Updates
Organic Traffic Tracking
ROI Report
Continued Monthly Research & Reporting
SEO Consulting
Continued Monthly Reporting
Keyword Ranking Improvements
Organic Traffic
ROI Tracking
Continued Competitive Analysis
Continued Code Edits for more Keyword Growth
Google Analytics ROI Monitoring
Website Copy Analysis
Sentinel’s Technical SEO Agency Process
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From the start our team of Home Services SEO specialists performs a comprehensive examination of your websites internal framework the competitive environment, industry patterns and pertinent keywords. This analysis enables us to create and implement a customized plan that is specifically tailored to your needs.
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With the aid of our advanced enterprise-level software, we conduct a comprehensive analysis of your website's structure, enabling us to view it from the perspective of search engines like Google. Our meticulous examination covers every page on your site, identifying necessary improvements such as optimizing metadata, addressing broken pages, ensuring appropriate word count and minimizing duplication, enhancing internal linking structure, and more. As a result, your business experiences a noticeable increase in top 10 rankings, leading to a consistent influx of valuable leads month after month.
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Through our dedicated technical research and development process, we not only uncover valuable SEO opportunities within your website but also establish a strong foundation for the implementation of your strategy. Our team diligently identifies and capitalizes on every opportunity to enhance the search engine friendliness of your website, implementing these improvements on a monthly basis. Following each implementation, we proactively submit your site to Google for recrawling and reindexing, ensuring that the latest updates are reflected in search engine rankings.
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Month after month, we will continue using the same tested approach to your organic keyword strategy. We’ll identify new keyword opportunities so we know which pages of your site to work on first. We’ll run new technical data so we stay on top of what code changes will have the most impact on your continued keyword improvements.
Why Choose Sentinel As Your Technical SEO Agency?
Over 10 Years of Digital Marketing Experience
With over 10 years of experience, you can rest easy knowing that you are in good hands. Sentinel has the experience and expertise to take your digital marketing efforts to the next level.
Create a Strong Foundation for an SEO Campaign
Without adequate technical SEO, your other SEO efforts might be in vain. Technical SEO is the foundation your website needs to rise in search engine rankings.
Technical SEO Experts
Sentinel’s team is the best of the best. Our technical SEO experts know how to make your website easier to find, navigate, and index so that you can start finding new customers.
Increase Keyword Rankings
Manta’s technical SEO services can help your website to rank higher for specific keywords and generate increases in organic traffic. Keywords help users find and access the information on your website.
Dedicated SEO AccountManager
Each client website will have an assigned, dedicated member of Manta’s team of technical SEO agency experts to help you with your SEO campaign. You can count on personalized, one-on-one communication to make sure your needs are met.
Grow Qualified Traffic and Conversions
Your website shouldn’t just be seen more, it should be seen more frequently by the right people. High rankings for the right keywords or keyword phrases leading to an increase in qualified traffic and conversions.
Technical SEO Agency FAQ
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When deciding where to focus your efforts, understanding the distinction between content SEO and technical SEO is crucial. Content SEO involves optimizing the visible aspects of your website that users interact with, such as blog articles, keywords, images, and videos.
On the other hand, technical SEO focuses on the behind-the-scenes, technical elements, such as HTML and backend configurations, that impact how search engines interpret and index your site. By recognizing the difference between these two approaches, you can develop a comprehensive SEO strategy that caters to both user experience and search engine visibility.
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Technical SEO is not necessarily different from SEO, rather, it is an important part of any SEO strategy. Standard SEO depends on a variety of practices and processes which include:
Creating useful content through content marketing and blog writing.
Off-page link building to help gain authority.
Has a focus on keyword strategy and research.
Improving visibility through local SEO through local traffic and directory submissions.
And more.
Technical SEO has a variety of practices and processes which include:
Technical SEO only works to improve website code.
There is no external link building involved.
Improves indexing and coding.
Helps remove broken pages and duplicate content.
And more.
Technical SEO works more behind the scenes to help improve the overall user experience of your website to help it succeed on search engine ranking pages (SERPs).
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Technical SEO agencies can utilize a wide range of tools that help them identify a website’s performance. 50% of consumers expect a website to load in two seconds or less. If your web pages don’t have the best website performance, users will move on quickly and put their trust in another site.
Here is a list of potential testing tools SEO agencies could use to help examine and improve a website’s technical SEO, such as site speed:
Web Vitals: These are key metrics that Google uses to help measure and determine a page’s performance as a whole. These key metrics are:
Largest Contentful Paint (LCP): This metric measures loading performance. It is recommended that a page should load within 2.5 seconds for the best results.
First Input Delay (FID): This metric measures interactivity. Web pages should have a score of 100 milliseconds or less for the FID.
Cumulative Layout Shift (CLS): This metric measures visual stability. Web pages should stay around a CLS of 0.1. or less for this metric.
Having a successful loading performance, interactivity, and visual stability will help improve Google’s overall web vitals for your website.
Google Page Speed Insights: This tool helps describe the user experience of a website page from a mobile and desktop device. They provide an extensive report of different areas of the web page that could be improved upon such as performance, accessibility, SEO, or best practices overall.
Pingdom Page Speed: This tool helps you identify how fast your web pages load. It helps point out the areas of a web page that are performing well and which areas need improvement. It’s a useful tool for users of all experiences to use.
Google’s AMP Testing Tool: Google’s Accelerated Mobile Pages (AMP) Testing Tool helps create quality mobile pages that also load quickly. AMP also can be implemented to help measure user experience and interactions through Google Analytics.
Google’s Rich Results Test: This Google test helps identify what Google rich results could be generated based on the data within a webpage. It tests structured data and other non-textual elements such as images, videos, carousels, etc. to help support the rich results.
Schema Markup Validator: This tool helps validate all of the schema markup that’s embedded into your website. One main goal of using this tool is to help standardize HTML tags.
Google’s Mobile-Friendly Testing Tool: This tool helps discover how mobile-friendly a web page is. By entering a web page URL, it will help you navigate whether or not the page is user-friendly on a mobile device. Websites that are mobile-friendly have a higher chance of ranking in mobile search results.
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To generate more sales and improve your ecommerce site’s visibility, it’s important for ecommerce sites to optimize for technical SEO. Technical SEO experts recommend optimizing for technical SEO for ecommerce sites by:
Checking your website structure
Making sure your website URLs are correct and in order
Securing your website
Improve website loading speeds
Making all elements of an ecommerce website mobile friendly
Crawling your website
Check up on your robot.txt file
Clean up duplicate content
And more!
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A technical SEO expert should be familiar with the many aspects of search engine optimization. Such as website architecture, HTML or CSS or JavaScript, keyword research, content optimization, and more. Sentinel’s technical SEO experts possess these seven skills:
1. Website Architecture: We know how website architecture (including site structure, URL hierarchy, and sitemaps) impacts search engine crawling and indexing.
2. HTML/ CSS/ JavaScript: We understand these fundamental building blocks of website development. We can read and understand website code and identify any issues that might come up.
3. Data Analysis: Sentinel’s team of technical SEO experts can analyze complex sets of data from tools like Google Analytics, Google Search Console, SEMRush, and other SEO tools. They help identify patterns, trends, and insights that can improve your site’s performance.
4. Keyword Research: Keyword research is a fundamental part of both content optimization and technical SEO. Our team can conduct keyword research and identify the relevant primary keywords that will drive qualified, targeted traffic to your website.
5. Content Optimization: Technical SEO experts can optimize rankings by ensuring that content is written well, relevant to user queries, useful, and high-quality. Sentinel’s content writing services make sure that your content is discoverable and relevant to users and search engines alike.
6. Technical Troubleshooting: We know how to troubleshoot any technical issues that affect website performance. When there are broken links, duplicate content, inaccurate redirects, or page speed issues, we can identify and correct those.
7. Communication Skills: Above all, Sentinel’s team knows how to communicate with you as our customer. We make sure you understand what we’re doing and how we’re helping you, and our dedicated SEO account manager will answer any questions and concerns you might have.
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A technical SEO agency can provide professional expertise that your business might not be able to provide to your website’s back-end. Especially in areas that require exact details within sitemaps, navigations, meta information, implementing tags, and more.
Your technical SEO consultant also monitors all Google algorithm updates and implements any corresponding fixes.
When your business isn’t confident in implementing technical SEO elements into your website’s back-end, it could potentially lead to some consequences down the road. Having expert assistance from a technical SEO agency can help make all the difference in having a successful website over time.
Partner with an organic SEO company that will boost your online presence and get you real results!
We’re here to help. Get in touch with Sentinel today to get started with one of our organic SEO packages.